Cortez Bryant was a speaker at Midem 2019, which took place at the Palais des Festivals in Cannes, France on June 4th, to debate about the music industry’s growth with streaming and how rap artists can work with brands.

During his appearance at this year’s Midem event, Tez Poe and Matt Ferrigno of MTW Agency both discussed working with megastars like Lil Wayne:

“15 years ago I was just Lil Wayne’s best friend, talking to these guys in suits… a challenge! But for one of my first deals, with AT&T, I got them to call their grandchildren and ask if they knew Wayne; the kids hollered, and we got the check!” – Cortez Bryant

“The biggest deal we did was with Lil Wayne and Samsung; it enabled us to surpass iPhone for the duration of the campaign. Wayne didn’t even use Galaxy phones! But authenticity can be built.” – Matt Ferrigno

According to the trade show’s official website, Tez also mentioned that Wayne will have a television series coming out next year that maybe premiering on the Netflix platform and has just finalizing a big deal to launch his own fashion line with American Eagle!

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Complex recently chopped it up with people that have worked with Lil Wayne on set of his commercials to see what it was like working with him.

Sara Gilbert, who is the Public Relations Manager for Sovereign Brands, talked about how Weezy acted as his own director to improve the scenes while on set of the Bumbu ads and the “A Word With Wayne” series:

“It must be from his experience being a professional for all of his adult life. He can hear something and put his own spin to it instantaneously. He might hear something upstairs or down the hallway-[maybe] someone shifted their weight and they have their keys in their pocket. He’ll stop and wait for the noise to clear and then he’ll resume or we’ll take it from the top. He doesn’t miss a stride, it doesn’t throw him off his game. The fact that he self-corrects, he’s directing himself, is amazing.”

Matt Aselton, who directed Tunechi in the commercials for Samsung, spoke on how his crew were unconvinced at first if Tune would be able to act the scenes, as well as how he reminds him of an athlete:

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For episode 25 of “The Nine Club“, which you can watch after the jump below, Lil Wayne was the special guest and chopped it up with Chris Roberts, Roger Bagley and Kelly Hart for around 1 hour.

During their conversation, Weezy chatted about having Amazon’s Echo Alexa in his house, googling his net worth, why James Goldstein is a gangsta, playing Madden, FIFA and PGA Tour on consoles, supporting the Los Angeles Lakes and Green Bay Packers when being from New Orleans, and sitting courtside at the Lakers game with his son Cameron.

Tune also discussed how he first got into skateboarding, building his own skate park, getting noticed from fans while skating, working on a new video part, collaborating with other music artists, recording a feature every 2 days, how he got signed to Cash Money Records at such a young age, his deal with Samsung, who his favorite skaters are, breaking parts of his body while skating, Bumbu rum, and plenty more.

Towards to the end of the interview, Tunechi announced a new project called Funeral and let us fans know that there is currently no release date for it, but there is a lot of good news coming soon, so we should get our roses ready!

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While making an appearance at the Los Angeles Convention Center for the 2016 E3 video game conference in California on June 15th to promote his “Sqvad Up” game, Lil Wayne also put on a show for everyone in attendance.

Standing in front of a skate ramp that had his skater crew doing their tricks, Weezy performed “A Milli“, “John“, “I’m Goin’ In“, “Go DJ“, “Pop That“, “Loyal“, “Truffle Butter“, “The Motto“, and “No Worries” live.

You can check out some footage of Tunechi‘s full performance at E3 in a video after the jump below!

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On June 15th, Lil Wayne made an appearance at the 2016 E3 video game conference to promote his “Sqvad Up” game, which took place at the Los Angeles Convention Center in California.

During his time at E3, Tunechi and his skater crew tried out a virtual reality roller coaster ride with Samsung’s Gear VR headset. This is of course the same device that Tune delivered a baby elephant with in a Samsung commercial.

You can watch Weezy have fun and freak out on the virtual reality roller coaster ride in a clip after the jump below!

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