“Right here, you got my man Jay Sean, the new edition of Cash Money Records!” Lil Wayne proclaims as he and Sean stride across an enormous green-screen on the set of the video for “Down.” The song — which features Wayne — is the British pop/R&B artist’s debut U.S. single, and it’s also an important stylistic step forward for the Cash Money label.
“Everybody is used to what Cash Money is, and that’s why he has a new sound,” Wayne said. “It’s for the ladies. We’re used to getting in your face … and now we are getting more mature here.”
Whatever the case, it’s working: The song is already making strong inroads at U.S. radio and the video is set to premiere any day. Cash Money already stepped outside of the hip-hop realm with rocker Kevin Rudolf (who also appears on Sean’s forthcoming album), and Jay Sean brings a whole new dimension to its roster.
Indeed, the British-Indian singer — who hails from the London borough of Hounslow — is an unlikely match for the label, but his accomplishments speak for themselves. With two albums under his belt, he is a hot-selling artist in Europe and India. In his seven-year career, Sean has blended his R&B style with Punjabi singers and even reggaetón (courtesy of producers Luney Tunez) before going independent with his 2008 album release, the fittingly titled My Own Way.
And so Jay Sean begins his American campaign: “Down” has hit radio, as has Birdman’s “Written on Her,” which features Sean. The video for “Down” drops this week, and Sean begins a West Coast promotional tour toward the end of July. His U.S. release, expected in October of this year, will also be titled My Own Way, but will have a whole new set of songs and of course, a couple of Cash Money family features. But even an artist who plays to crowds of more than 50,000 people in Europe and Asia is a surprise signing for Cash Money.
“A producer friend told me that Cash Money Co-CEO Ronald ‘Slim’ Williams is really into your project, loves the fact that you did it independently,” Sean told MTV News. “They understand all about that because that’s how they started. They just really want to take you to the next level and bring you to America.”
Shout outs to MTV and all I can say is that I can’t wait for Jay’s album and this “Down” Music Video 
June 25th, 2009 at 2:24 pm
I cant wait !!!!
June 25th, 2009 at 2:53 pm
This week? It’s Fri tomorrow?
So do you mean next week HQ?
June 25th, 2009 at 4:05 pm
Are you saying that it is coming tomorrow then the vid =o =]
June 25th, 2009 at 4:12 pm
I have been listening to this on repeat for the past 2 weeks now and I just can not wait for the music video
June 25th, 2009 at 4:40 pm
IS THAT A PIC FROM THE VIDEO
June 25th, 2009 at 5:41 pm
it is d-wayne-c, theres sum more in the gallrey too
June 25th, 2009 at 7:15 pm
i just want to see the video.
June 26th, 2009 at 8:41 pm
Jay Sean and Weezy killed that track
July 2nd, 2009 at 6:56 pm
‘Down’ is out now on iTunes!!
July 16th, 2009 at 7:30 pm
Yo when is the vid droppin ive been waiting for a long time
July 20th, 2009 at 9:43 pm
i think there’s some serious problems with the vid or at least the first cut of the vid bc originally they said they wrapped up early May but now on twitter, lil wayne said he just wrapped up the video for “Down” on July 12th and that the video is coming out this fall. how weird, right? Ca$h money needs better ppl in their marketing department. If you want his itune sales to sky rocket and make $, release the god dam video. You’re not going to make money from the video, its just going to bring more publicity which should have happened as soon as it got radio play and on itunes
August 17th, 2009 at 4:19 am
i love the communist t-shirt that lil wayne has in this video searched everywhere for it and finally found it here..http://tinurl.us/e4d78f
September 7th, 2009 at 11:45 am
if you want to check out the nerd glasses lil wayne got on visit: http://shop.cooliohigh.com/product/wayfarers-clear-nerd-look-drew-careys
October 13th, 2009 at 6:27 pm
i love this song is the best song ever and i can’t stop listening to it
October 13th, 2009 at 6:29 pm
i love this song the music video is awsome