Bay Area-based streetwear company, REBEL8, has a big fan … and his name is Lil Wayne. So, when Weezy hit them asking for some more gear, they blessed him with a custom, one-of-a-kind R8 fitted.
“Although REBEL8 has been grinding it out for over six years, we are still a very small clothing label,” Joshy D., REBEL8 co-founder, told BallerStatus.com. “When someone of such fame and popularity as Lil Wayne shows interest in the REBEL8 brand, it’s just a beautiful thing. Someone in the top 1% reaching down and picking our brand to represent and wear feels f***ing amazing.”
The company took an off-the-shelf R8 Logo New Era cap and applied one of Mike Giant’s signature fonts under the brim of the cap, reading “Young Money”, the rapper’s label, which he’s been rocking at shows on his recent tour.
Joshy D. also made it clear, the company has never paid for a celebrity endorsement, so Weezy’s interest in the brand is all his own.
“When Lil Wayne rocks REBEL8, it shows me that one of the biggest artists in the world who can afford any brand out there, and gets approached by hundreds to be endorsed, genuinely loves it,” he added. “We have never paid any celeb or ANYONE for that matter to wear REBEL8. Our growth and success is completely organic. Lil Wayne chose us, not the other way around.”
Props to BallerStatus