Complex recently chopped it up with people that have worked with Lil Wayne on set of his commercials to see what it was like working with him.
Sara Gilbert, who is the Public Relations Manager for Sovereign Brands, talked about how Weezy acted as his own director to improve the scenes while on set of the Bumbu ads and the “A Word With Wayne” series:
“It must be from his experience being a professional for all of his adult life. He can hear something and put his own spin to it instantaneously. He might hear something upstairs or down the hallway-[maybe] someone shifted their weight and they have their keys in their pocket. He’ll stop and wait for the noise to clear and then he’ll resume or we’ll take it from the top. He doesn’t miss a stride, it doesn’t throw him off his game. The fact that he self-corrects, he’s directing himself, is amazing.”
Matt Aselton, who directed Tunechi in the commercials for Samsung, spoke on how his crew were unconvinced at first if Tune would be able to act the scenes, as well as how he reminds him of an athlete: