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Lil Wayne’s “I Am Music” & “America’s Most Wanted” Tours = $42 Million

Tue, Sep 8, 2009 by Danny M

Lil Wayne 2008-2009 Tours Gross $42 Million
Lil Wayne 2008-2009 Tours Gross $42 Million

The final numbers are in for Lil Wayne‘s 2008-2009 North American touring, and it looks like the rapper will have the highest grossing hip-hop tour of the year — and the most lucrative rap jaunt that Billboard has ever tracked.

Seventy-eight Lil Wayne headlining arena and amphitheater concerts in North America from Dec. 14, 2008, through Sept. 6, 2009, grossed approximately $42 million and drew nearly 804,000 fans, according to Lil Wayne tour producer and tour business manager Shawn Gee, who also serves as president of music and entertainment at Sports & Entertainment Financial Group.

“It’s definitely one of the biggest in the last couple of years,” Gee tells Billboard.com, noting that Haymon Events/Live Nation was the exclusive tour promoter for all of the shows. “Our plan was to prove that Wayne was a viable headlining arena artist.”

The second highest-grossing rap tour that Billboard has tracked was Jay-Z’s 2008 jaunt with Mary J. Blige, which grossed $34.6 million and drew 310,694 concertgoers to 28 shows, according to Billboard Boxscore. Kanye West’s 2008 Glow In the Dark tour comes in third, having pulled in $30.8 million from 49 concerts that attracted 507,853 fans.

Other lucrative hip-hop tours in recent years include 2005′s Eminem/50 Cent Anger Management tour, which grossed $22.7 million from 23 shows; and a 50 Cent tour in 2003 that rang up nearly $23 million in ticket sales, much of it co-headlining with Jay-Z on the Roc-the-Mic tour, according to Boxscore.

Hip-hop tours rarely crack the Billboard year-end list of the top 25 grossing tours, but it’s likely that Lil Wayne‘s 2009 trek will earn a spot on this year’s tally. Several well known support acts on various legs of the rapper’s tour helped push ticket sales, Gee admits.

On the first leg of Lil Wayne‘s I Am Music Tour (Dec. 14, 2008 through Jan. 28, 2009), other artists on the bill included Keyshia Cole, T-Pain, Gym Class Heroes and Keri Hilson. Later, his America’s Most Wanted Music Festival trek (July 27 through Sept. 6) featured opening performances by Young Jeezy, Drake (who only appeared at three shows due to an injury), Soulja Boy Tell ‘Em, Jeremih and Pleasure P.

Gee, who was brought on by the rapper’s management last fall to “help redefine Wayne within the touring market,” says the main touring strategy was to create packages that appealed to fans of different musical genres. “We wanted to make sure we put together a package and over delivered to the consumer,” says Gee, who’s also worked with artists including West, the Roots and Jill Scott.

“We strategically put the I Am Music package together to make sure that all segments of Wayne‘s fanbase would be interested in one, if not, all of the opening acts,” he continues. “We had T-Pain as an opening act, who’s had hits over all formats of radio; we had Keyshia Cole, who is more of an urban-leaning female; and we had Gym Class Heroes, which is more alternative.”

Although no specific touring plans are currently in the works, Gee believes that Lil Wayne will continue as an arena-sized headliner. “We definitely want to capitalize on the success we’ve had and want to continue building Wayne as a touring artist and not just an artist that tours,” he says. “We established him as a headline artist and I think it grows from there.”

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Lil Wayne's "I Am Music" & "America's Most Wanted" Tours = $42 Million, 9.6 out of 10 based on 28 ratings

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35 Comments

  1. On September 8, 2009 at 9:12 pm Lil Wayne responded with...

    Thanks to all my fans that helped me out, much love.

  2. On September 8, 2009 at 9:13 pm Imaging responded with...

    dammmmnnn i would like a chunk o that ;P

  3. On September 8, 2009 at 9:15 pm GSK14 responded with...

    That’s what up! My fave rapper weezy gettin it in, he deserves it, props out to him! ;)

  4. On September 8, 2009 at 9:15 pm Ooohhh responded with...

    Wow that is alot, alot, alot of money

  5. On September 8, 2009 at 9:16 pm grand buzz responded with...

    lol at that nigga above pretending to be weezy in the comments smh

  6. On September 8, 2009 at 9:17 pm hgas responded with...

    pocket change

  7. On September 8, 2009 at 9:17 pm Swagger-Dave responded with...

    I wonder what he is going to do with all that money =]

  8. On September 8, 2009 at 9:21 pm Lil Wayne responded with...

    Thanks everyone again!!

  9. On September 8, 2009 at 9:22 pm Watson023 responded with...

    HIHI

  10. On September 8, 2009 at 9:23 pm FRANKMULA responded with...

    SMELLIN LIKE MONEY, ITS PROBABLY YOUNG MONEY

  11. On September 8, 2009 at 9:33 pm mike responded with...

    Hard work pays :D

  12. On September 8, 2009 at 9:34 pm izzi32 responded with...

    thats wssup

  13. On September 8, 2009 at 9:35 pm LINA responded with...

    GO LIL WAYNE EVERY BODY KNOW THAT THIS NIGGA IS THE BEST. AND FOREVER WILL BE

  14. On September 8, 2009 at 9:41 pm Lil Wayne responded with...

    lol

  15. On September 8, 2009 at 9:42 pm Candy responded with...

    so what now wayne’s haters on ur face

  16. On September 8, 2009 at 9:45 pm JMB responded with...

    HEELL YEAH
    got money and you know it

  17. On September 8, 2009 at 9:50 pm mweez22 responded with...

    yes its lil wayne but the moneys INLARGEEEEEEE!!!

  18. On September 8, 2009 at 9:53 pm James Daly responded with...

    i was at both, they were both killllller

  19. On September 8, 2009 at 10:40 pm woddle1000 responded with...

    speaks volumes, he is the best rapper alive!!

  20. On September 8, 2009 at 11:01 pm Sky responded with...

    ahh it was sick! ready for you to come around again!

  21. On September 8, 2009 at 11:17 pm ILiveInWaynesWorld responded with...

    yes sirr full time baller – where th’ where th’ where the cash at? its in waynes pocket!!! ha haa

  22. On September 8, 2009 at 11:31 pm brittany responded with...

    He’s worth every penny of that.. The show he did here in scranton was worth 1878972394798 dollars no lie

  23. On September 8, 2009 at 11:47 pm Kimberly responded with...

    DAM WAYNE.. is all i gotta say without a doubt u killlled that concert at Ny @ Jones Beach Theatre.. was crazii everyone loved u n just keep doin ya thang. cannot w8 to c u again!

  24. On September 8, 2009 at 11:59 pm sherani responded with...

    Dem niggas dat pretending 2 be wezzy nedd 2 stop …..nd damn dats alot of money ILY Lil Wayne

  25. On September 9, 2009 at 2:16 am weezy f responded with...

    yes that right couse u work hard wayne that way your fans give u love

  26. On September 9, 2009 at 2:21 am latif responded with...

    yeah go wayne
    i support you
    dont let haterz come in the way
    cause their just a piece of s**t!

  27. On September 9, 2009 at 3:43 am Swaggerboy100%Real responded with...

    what do you expect thats weezy f baby allways make money [
    young money babi]

  28. On September 9, 2009 at 5:50 am Lil Wayne responded with...

    Its aight , i mean i still got to pay taxes thinkin of buying a gold house ya dig!

  29. On September 9, 2009 at 9:09 am gazz responded with...

    Wow that’s alot

  30. On September 9, 2009 at 6:50 pm Sherman UK responded with...

    buy himself a bugatti, white one this time though. Bloke deserves it due to his non stop work.

  31. On September 10, 2009 at 2:22 am The White Fresh Prince responded with...

    mayb young money needs a white boy like me?

  32. On September 10, 2009 at 1:54 pm WAYNE ..u DA F*CKIN BEST responded with...

    TIME TO POP BOTTLEs.. NAAAAAA DAT AINT WEEZY .. HE BE ON THE GRIND BACK IN THE STUDIO .. THTS OUR BOY WEEZYYYYYYYYYYY F BABy, DNT FORGET THE F AROUND HIM ..IF U DO THEN GET THE F AROUND HIM !!!!!!!!

  33. On September 12, 2009 at 11:31 am MrLessThanThreee responded with...

    oh my damn. lol

  34. On March 14, 2011 at 1:16 pm scooby doo responded with...

    hello lil wayne

  35. On March 14, 2011 at 1:17 pm spongedude responded with...

    best rapper alive!!:)

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