Interviews, Young Money Ent

Cortez Bryant Speaks On Handling Business Deals For Lil Wayne & A Possible Return For TRUKFIT

Wed, Jul 31, 2019 by

Cortez Bryant Speaks On Handling Business Deals For Lil Wayne & A Possible Return For TRUKFIT

Cortez Bryant recently chopped it up with VIBE for an interview, which you can read in full below.

During their conversation, Tez discusses handling numerous amount of Lil Wayne‘s partnerships, the new Young Money collection with American Eagle, why they chose the brand for their new clothing line, and more.

Tunechi‘s best friend also revealed what the easiest and most difficult things are about getting deals done for him, what the difference between this new fashion line and their previous one TRUKFIT is, and mentioned TRUKFIT will eventually make a come back!

You’ve handled a lot of partnerships for Wayne in the past. What makes this new collaboration special?
Cortez Bryant: We always look for things to expand the brand of Young Money outside of just music. Clothes are a level of expression. This year we just wanted to find something that resonated and was more affordable for all the fans across the world because it is an international campaign. American Eagle has integrity, good quality clothes, and the partnership made sense.

What’s the most difficult thing about locking in a business deal for Wayne and how did American Eagle achieve that with you guys?
The money has to be right for one [laughs]. Some people are archaic and don’t understand the power of hip-hop. It was definitely like that early on but 15 years later, you know numbers-wise, hip-hop is the biggest genre in the world. Some brands get it when it comes to locking in these types of partnerships and some of them are still archaic in thinking and still haven’t understood that hip-hop music is pop music right now and it is pop culture.

Some don’t get it, and then some who try do get into it and do get it but they undervalue what the partnership is so that’s why I said the money might not be right. But luckily with American Eagle, they got it off the rip. They came proper, you know, how we structured the deal was dope. We have full creative autonomy on the line which is super dope and they’ve been great partners.

What’s the easiest thing about locking in a deal for Lil Wayne?
Wayne is a workaholic and I think every partnership that we’ve had, you know, they don’t know what to expect because Wayne is such an enigma.
He’s not the extrovert, there’s not a lot of stuff out there on him besides what people make up. They expect Wayne to just be the voice and the face. Once they meet him and they see him in all these meetings, they see he believes in the brand and believes in the product and will be working for it. You don’t know how much easier that makes everything. It all works out and everyone is happy.

What made American Eagle the right place for Lil Wayne to come and do this collab?
I’ve always seen American Eagle growing up and at the mall. In my opinion, as far as where we’re from, it represented a certain demographic. I kind of looked at their strategy and what their brand is about, you know I did my research. We just don’t hit these partnerships because the bag is right. I had to do my research on what their brand stands for and where they were trying to go. All their ideas aligned with what we were trying to do with our brand. So we came together and it was a natural fit.

This isn’t the first time Wayne has dipped his hands into the fashion game. What are the biggest differences between this collab and Wayne’s TRUKFIT line?
I think TRUKFIT kind of dissolved out. I also think the business of streetwear brands died down once the internet took over and people started shopping online. TRUKFIT was like a Sean John, like a Rocawear, that was our version of streetwear. We added in Macy’s and all that. But a weird trend happened were a lot of the kids started getting into the merch game and online sales and that’s why we kind of put TRUKFIT on the back burner.

Wayne was already a staple based off what we did with music. Merch was getting more popular so we were just like let’s go all-in on Young Money merch because that’s what all the kids are drawn to. They go to these merchandise lines and that was the whole idea of putting TRUKFIT on the back burner right now and really focus on building an apparel line based off Young Money the brand.

Do you see streetwear making a strong come back?
Yeah, I think so. Time is flipping and revealing itself. I see Iceberg and FUBU making a comeback. I see a lot of these older brands that are trying to get back into the marketplace with a lot of the brands that we were wearing in high school and the early 2000s. Fashion revolves like a damn hamster wheel so I feel like everything is coming back.

We’ll see where it goes whether it’ll be a niche or capsules here and there or whether the whole lines can live how they used to live. We’ll see where they are going and where they’re going to live because I don’t know where they’re going to live or whether it’s going to be a collaboration with Supreme or something you know? Fashion is going forward and reversing back to the madness with those brands. I see a lot of those brands coming back. I think there will be more TRUKFIT at one point down the line. Eventually, we’ll come back.

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  • Namrah Bontang

    Fuck Tez

    • Raz!

      rt

  • Dr Carter

    I wear Gucci fuck Trukfit

    • YungJackBauer

      Hey

      • Dr Carter

        Jack wassup

    • Lmao wtf

    • realest you’ll never know

      Lol. Twisting Wayne lines I see Haha

      • YEA BUT ITS TRUE

        WAYNE ACTUALLY BE WEARING GUCCI NOW

        I CANT REMEMBER THE LAST TIME I SAW HIM WEAR TRUKFIT

  • Slime Dwise

    I’m all for Wayne branching out and getting more money doing clothes or whatever, but its crazy how they promoting this more then they are Funeral.

    Wayne a rapper first, where all the music vids and music that was supposed to drop? Fuck Giraffe Neck, and Fat Maine. They don’t know how to manage shit!

    • Namrah Bontang

      They deserve cancer

      • Bruhhhhhhhh y’all gotta stop wishing death and cancer and AIDS n shit on People 😂

      • Patrick H

        Damn.

    • Raz!

      its a shame

    • Nijee

      Be patient bro we know Wayne is doing other things but we probably won’t get Funeral until after the tour is over so they can give it amazing rollout since C5 Rollout was solid I just want Wayne to take his time instead of rushing to release it.

    • Bridget-Denver, CO

      I think we all have given great amounts of time and energy to Nipsey. But now when one son get 1 million and the other child he had first is homeless. It says alot about Lauren London . This is a child and baby mom. Do you have to keep everything.

  • Raz!

    suck a nigga dick for some trukfit

  • King Slime Thugger

    Trash fashion style. Drop funeral o

  • RSB

    If you woke up this morning you winning

    • King Slime Thugger

      OG Talk

      • RSB

        OG season

    • Kennykenkentune#🥀🥀OG

      🤙🏾 We all winning

    • K9OUSSAY

      👀🤘🏼

    • FLOMETHEUS

      Is that You on the Hook for “Smooth Criminals”?

      • RSB

        Yea that’s me

        • FLOMETHEUS

          Sounds Great 👌

          • RSB

            Thanks man not really my style still not sure how I made myself sound like that lol

  • King Slime Thugger

    An account with 3 comments hating on my mixtape..one of you niggas using a new account to hate lmfao. I peep

  • King Slime Thugger

    http://piff.me/4d83520
    SKRRRR, GHOSTSLIMER

    • Kennykenkentune#🥀🥀OG

      U got some good tracks on there

      • King Slime Thugger

        Appreciate that slime🏄🏽‍♂️

    • The Old Wayne

      Trash

  • King Slime Thugger

    https://soundcloud.com/user-648813822/kst-roses
    Mixed roses, First song on it hehe SKRRRRRR

  • realest you’ll never know

    Trukfit would’ve did better if he wasn’t catering to skaters during that time. Give them their own seasonal category or something. He made 90% of the clothes for them.

  • I’m surprised we haven’t seen him more in the sports scene or in a show like Rapture on Netflix fr. Would love to see Wayne in more of that and less fashion. I did get that Neiman Marcus YM jacket though 💯

  • K9OUSSAY

    TRUKFIT was trending and did well don’t know why its goooone

  • Patrick H

    Trukfit been dead and always will be.

  • Patrick H

    For sure.

  • Lil Brick 🧱 Retired

    I’ve always liked Tez

  • David D

    Cortez always wearing glasses the four eyed pussy hole

  • King Slime Thugger

    Armando, whenever you see this email me your version of Roses! I fuck wit that shit heavy

  • Tha Martian 👑

    We gonna get Trukfit back before Mona Lisa video. Sad

  • King Slime Thugger

    Check ur inbox slime

  • Lil Brick 🧱 Retired

    Update – KST and DrizzyF’s “Bhild’s Play 2” is now certified HQ-GOLD with 500+ views

  • Jake Sharma #FreeJuelz🐯

    @disqus_0RrKJOmAtG:disqus I don’t know if you sent me anything, but if you did, it’s not in my inbox

  • Lil Brick 🧱 Retired
  • And my haters keep getting madder as they should.
    That’s a good indication that I’m doing good…
    Nav is the GOAT tbh

    • Lil Brick 🧱 Retired

      What

  • Tupac is the worst rapper of all times

  • 🐐🐐

    On God the 5th migo after rich

  • 🐐🐐

    Why do i see these bloody bodies why do i love what i see

  • IT SUCKS WAYNE AINT JUST ABOUT MUSIC ANYMORE

    • Swipz

      Big facts

    • Namrah Bontang

      Ur dumb bro

  • PROBABLY

  • FAX

    MONA LISA VIDEO COMING SOON

  • Swipz

    Just realized where my old lady at and she is gone hooks are similar

    • LATE

      • Swipz

        Lol I ain’t listened to the Young Money album in soooo long bro

    • YungJackBauer

      Lool late af bro

      • Swipz

        Haven’t bumped that album in years😂

  • Namrah Bontang

    True

  • Giraffe Boy

    free tha carter niggas need tha carter

  • Giraffe Boy

    preach

  • The Old Wayne

    All the HQ rappers up here dope except one y’all just need better quality and mixing but I do understand everybody can’t afford good quality shit

    • Lil Brick 🧱 Retired

      who the one

      • The Old Wayne

        I said it last post lol he knows who he is lmao it’s definitely not you tho

      • Namrah Bontang

        Kst

  • Wordplay 187

    Armando x T Twitch coming soon

  • Lil Brick 🧱 Retired

    my favorite is the 2nd one off of Trouble from 07

    “Just the other day my n**** Chris killed himself…”

  • Lil Brick 🧱 Retired

    Sir, this is a Wendy’s Drive-Thru

  • Lil Brick 🧱 Retired

    get a mic then yeah

  • Lil Brick 🧱 Retired

    What a grand revelation! You should win the Nobel Prize

  • Jake Sharma #FreeJuelz🐯

    6 minutes
    9MM
    Brown paper bag
    Ransom
    Dey know
    Demolition 1
    Demolition 2
    Step back
    Cash money nigga (2nd verse)
    Ridin wit a body (1st verse)
    Knuck if u buck
    Cannon
    BM Jr (1st n 3rd verse)

  • Lil Brick 🧱 Retired

    it’s fun and games and LBMG chains

  • Lil Brick 🧱 Retired

    if he got a mic

  • Namrah Bontang

    Is Ksts name Eric lol

  • Namrah Bontang

    He sounds like an Eric or Jake

  • Namrah Bontang

    Who tf are u. yr on here all day

  • Wordplay 187

    “Clips hanging lower than titties on an old bitch”

    – Wordplay 2019

    • Jake Sharma #FreeJuelz🐯

      I did not need to picture that.

      • Day1_la_laker

        😂

  • Lil Brick 🧱 Retired

    Khosta told me his all time top 3 GOATs is Wayne, Gunna, Lil Baby

    • Jake Sharma #FreeJuelz🐯

      cancer

  • Lil Brick 🧱 Retired

    Future ft. Lil Wayne – Drive Itself

    • Day1_la_laker

      Trash

  • Lil Brick 🧱 Retired

    fire

  • Jake Sharma #FreeJuelz🐯

    Looking to buy some unreleased Young Dro😈🤫

  • Jake Sharma #FreeJuelz🐯

    Lol khosta said 99% of rap fans know songs like action and pretty brown….no they don’t

  • Lil Brick 🧱 Retired

    Wayne got crazy Twitter followers. Only 4M less than Drake

    • Lil Brick 🧱 Retired

      but his followers are very inactive. his tweets don’t do as well as you would think

      • Lil Brick 🧱 Retired

        but his tweets usually aren’t quality anyway

        • Mk

          He bought his followers sorry for telling u this news

  • Mk

    U can’t have 34m follower and ur average is 5k likes lmfao people got half of this amount of followers like pewds and he get 64k~100k+ on every tweet

  • Mk

    Wayne team bought followers for him

    • Lil Brick 🧱 Retired

      no. It’s because the majority of his followers are likely from many years ago and as a result they no longer are on Twitter or have made new accounts

      • Mk

        Bruh his followers is fake 100% he gained like 5m~10m Followers since 2014 and he only get 2k~20k on every tweet and the only tweets dat get 100k is the tweets dat he mention other artist in it lmfao

    • Dabulls10

      Who gives a shit?

      • Mk

        Stfu faggot

  • Mk

    Uzi got 5m followers and he get 46k~100k like on every tweet

  • Mk

    Young thug got 3.7m followers and he get 40k~100k likes on every tweet

  • Mk

    Wayne bought followers and only stupid mfrs think dat this shit is real lmfao u can’t have 34m follower and only get 5k likes lmfao he should get 500k likes on every tweet or atleast 100k

  • Mk

    Imagine having 34m followers but your tweets can’t get 100k likes

  • Mk

    Wayne never had a tweet dat got 1m+ likes his followers are fake

  • Lil Brick 🧱 Retired
  • Dabulls10

    Lol that is trash

  • Namrah Bontang

    Drizzy always spam comments at any time of day that I go on here. So sad

  • YungJackBauer

    Weezy have been in twitter since it started and also one of first mainstream rappers so I think the followers are real. Why tf he need to buy followers on twitter???

  • YungJackBauer

    Ok boss

  • FLOMETHEUS

    Busta, Wayne & Luda – Throw It Up

    CLASSIC.

  • Namrah Bontang

    Wtf.

  • Lil Brick 🧱 Retired

    Wayne was looking real unhealthy in 2016. he certainly looks better now

    • Namrah Bontang

      How? He look better than

    • Namrah Bontang

      Show comparsons

  • RSB

    This nigga a weirdo

    • Wordplay 187

      What type of beats do you like slime

      • RSB

        All types really , id have to hear it to telll really but I always prefer southern soulful shit

        • Wordplay 187

          I’m trying to find a beat we can spazz on

          • RSB

            Im retired my boy when I said say I few words I really meant like talking a few words lol I hate to be the bearer of bad news . If I ever come out retirement you’ll be the first to get a verse tho

            • Wordplay 187

              I understand 🐐
              uploads.disquscdn.com/images/b364e8b2c4f325bccd26d555a8da1f262adc69a9cae1db09501ee136b83b5c77.jpg

    • HIDE

      RS blocked

      • RSB

        on gang

        • HIDE

          Rns how’s the business

          • RSB

            Shit been good mane , trying get another up in next few months ✊🏾

  • RSB

    Lmao

  • Namrah Bontang

    Drizzy is so fkn weird!

    • RSB

      You prolly are that fuck nigga who you foolin

      • Wordplay 187

        I think that’s reptar which is no better

  • RSB

    Scroll down and look at the Type shit you post

  • RSB

    Oh

    • Day1_la_laker

      In his defense he did ask for you to take him under your wing lol😂

  • King Slime Thugger

    Tf..sheesh

    • RSB

      This the dude you bout to do a tape wit mane lol ?

      • King Slime Thugger

        He buggin mane..kant do nothing wit that typa troll

        • RSB

          Lmao he off in the head

      • Wordplay 187

        Now you understand motives for how I handled this situation

  • Ghostslimer get better with each listen, smooth criminals and graveyard are some heavy hitters rn

    • RSB

      KST came through no cap

  • Namrah Bontang

    Dont assocaite me with these weirdos tf!

  • Jake Sharma #FreeJuelz🐯

    Rsb you run a buisness?!

    • Buisness?

    • Lil Brick 🧱 Retired

      Yeah he sell drugs disguised as popsicles to all the schoolkids

    • RSB

      RealShit🔼🏆

  • Nigga really said he would swim in a pool of semen just to meet Wayne smh

  • Wells Fargo such a trash ass bank bro

    • Lil Brick 🧱 Retired

      Chase is dope

      • Jake Sharma #FreeJuelz🐯

        no cap, I got fraud charges and they sent me a new card in like 2 days

      • I used to have Chase lol I got a capital one bank account now

    • RSB

      Lol damn , I fw suntrust but they bout to merge wit BB&T so I might dip lol

  • Namrah Bontang
  • Jake Sharma #FreeJuelz🐯

    @wordplay187:disqus sorry for tha wait, sending you my verse for the cypher

  • Jake Sharma #FreeJuelz🐯

    Lil Wayne – Street Life

  • Jake Sharma #FreeJuelz🐯

    yo wtf minimum wage sucks

  • Jake Sharma #FreeJuelz🐯

    shit fr?

  • Lil Brick 🧱 Retired

    i spend 5% of my time recording and 95% of my time growing/maintaining my online following

  • Lil Brick 🧱 Retired

    yeah he’s a public figure idk much of him tho

  • SLIM90

    Show in houston was lit.

  • Lil Brick 🧱 Retired
  • Namrah Bontang
  • Lil Brick 🧱 Retired
    • Jake Sharma #FreeJuelz🐯

      kinda weird seein the c2 photo in color

    • C4 pic the best one

  • Lil Brick 🧱 Retired

    ehh we’ve really only heard the hook

  • Jake Sharma #FreeJuelz🐯

    Brick I’m emailing you somthing

  • Day1_la_laker

    Im lost kinda Wym exactly?

  • Maaaan🔥🔥🔥🐐
    https://youtu.be/RAZ3VAhZlPE

  • I spend like 1% on my music

  • Dr Carter

    Finally bumping KST tape !!! Thank you bro for putting me in the intro 🙏🏾🙏🏾🙏🏾. RSB got that vibe ! I seeee you 👀👀

    • RSB

      ItsUP ! ✊🏾

  • Dr Carter

    GHOSTSLIMER 🥵🥵🥵🥵🥵🥵😍😍😍😍